Nederlandse persbericht
 

Amsterdam, The Netherlands, – Deep Skincare presents a new skincare line, for those looking for true inner beauty

In a world where society is heavily focused on aesthetics and where we neglect our inner selves, Deep Skincare steps up and introduces a range of skincare products communicating the message that true beauty is an internal process which has nothing to do with changing our outer selves..

“Feeling beautiful is of the essence for every woman but this emotion needs to be borne from an inner confidence, an inner contentment and an inner happiness in order for it to manifest on the outside. “Beauty is about being at one with ourselves and having the ability to love ourselves deeply from within”, remarks Moriam Haarsma, Co-founder.

Aesthetically responsible
Deep Skincare moves beyond what is on the outside. Therefore, no models, actresses or other celebrities are being used to advertise the Deep Skincare products in any way. Beauty is, after all, in the eye of the beholder.

Deep Skincare steps away from the common path and explores the unknown in a way that traditional cosmetic brands do not. Many cosmetics – including some skincare brands - make promises which cannot be fulfilled. Deep Skincare refuses to play this game and does not promise dramatic external changes. Instead Deep Skincare focuses on the feeling that a product should give you: feeling good about yourself is the key to true beauty.

Deep…… lies within, a warm philosophy
It’s not only about beauty, but also about having a healthy outlook on life. The current recession doesn’t help, as a society we are distrustful and depressed at the moment. Yet at a time like this we need to remain positive and uplifted. For this reason Deep Skincare also aims to give others positive energy; a needed viewpoint combined with a good feeling deep from within.

Showing how you truly feel – Everyone is different
Products within the Deep Skincare line are divided into 10 moods; each with its own philosophy. “We understand that beauty is personal and that each person that uses Deep Skincare is different and can take what they need from the range when it suits them or their moods”. Say’s Olaf Haarsma, Co-founder.

The moods include Harmony, Revive, Happiness, Soothe, Sophistication, Relax, Pleasure, Divine, Meditation and Men. Each mood has its own unique colour, making each one easy to identify. The Deep Happiness range presumes that if one feels happiness that this will be evident by the way we behave. When we laugh, we smile and we enjoy, others see this also and it is clear that we feel good. Another example is the Deep Relax range which has been developed to encourage both women and men to consciously take time for themselves in order to regain moments of inner peace. The Deep Skincare messaging is consistent with the belief that true beauty is an internal process that is perpetuated by feeling relaxed, happy, harmonious, soothed, divine and pleasurable - and this in turn is manifested from the inside out. It’s about inner balance and confidence…once we have this we can not help but exude something special; this is also perceived as beauty.

Product line
The product names have been chosen to continue the positive messaging and accompany the Deep Skincare philosophy. Product names such as Glorious Body Balm, Embracing Day & Night cream and Sparkling Eye Wonder strengthen the feeling the product aims to give the user. “It’s important that women and men feel special when using Deep Skincare products; that’s what it’s all about. Packaging is just as important which is why each delivery is collected carefully and presented in an elegant way with an individual personal message attached” add Moriam Hassan, Co-founder

As well as skincare products, Deep Skincare also has home care products. These products include Essential Oils available in the scents, Jasmin Immersion, Orange Energy, Ylang Ylang Supreme and Lavender Sensation.

In the future Deep Skincare will extend its home care line with suitable accessories and merchandise, further strengthening the Deep Skincare philosophy that beauty and feeling good lies within.

Chemistry
Deep Skincare products use a combination of natural and synthetic ingredients in its product range. Ingredients include Jojoba, Aloe Vera, Avocado (Vitamine E), Calendula and algae extracts to name a few, but also Glycerine, Allantoin, Q10, Panthenol, Palmitoyl tetrapeptide-7 and Palmitoyl Oligopeptide.

Especially for you….. Deep is always open
Deep Skincare products are affordable luxuries for women and men, young and old and available online in 6 languages. Recently the Deep Skincare Netherlands site was launched. The response from the Dutch press has been positive.

The international site is www.deepskincare.net for US and Canadian customers. For UK customers Deep Skincare can be found at www.deepskincare.co.uk and for the Scandinavian region via www.deepskincare.eu .

Later this year the French, Spanish, German and Italian sites will be launched and in 2010 Deep Skincare China will be available.